Custom House - Masterplan
Newham, London

Co-design of a large neighbourhood scale regenerative masterplan providing 727 homes, community facilities, commercial centre and social infrastructure. With a set of clear design principles, based on community priorities, forming the foundation to future development.

Safe play areas woven into the high street

The first meeting with the Custom House steering group

Local children were involved in a photo workshop - a much overlooked perspective in regeneration

A cherished residential hedge

1/3'Skilling Up' the local community to be effective clients through workshops, including daylight testing

1/2Viability workshops: testing building heights in the evolving masterplan

Co-designing a whole large neighbourhood scale regeneration

  • Custom House - Masterplan, Newham, London
  • Project: Co-design of a masterplan providing 727 homes, improved high street and community facilities
  • Client: London Borough of Newham
  • Duration: 2019 – 2023
  • Status: Outline Planning Granted

After decades of neglect, stalled regeneration and the imminent arrival of the Elizabeth Line, Custom House would have been ripe for erasure and conventional redevelopment, with the social displacement, rupture and gentrification that follows. Instead, the Local Authority and community proposed a radical alternative: to masterplan a whole neighbourhood through co-design, including briefing and selection of design team.

Early design stages were intensified; establishing a resident Steering Group and opening a high street Hub for knowledge exchange - with skilling sessions for local residents demystifying key issues of viability, density and daylight, whilst designers learned from intensive dialogue with the community. This led to nuanced, pragmatic decisions giving a distinct spatial character and strategy. Clear design principles allowed community priorities to be foundational to future development; spatially specific fundamental codes which enshrine social equity - with amenity shared across tenure and in the public realm - and a strong sense of place through heights that allow sun and sky, and climate resilience with the whole neighbourhood as green infrastructure and Passivhaus housing.

By Codesigning, the resultant masterplan was convincingly supported in public ballot and planning consent and financially robust, with the first phase of building now underway, delivering 100% social-rent housing.

Main Consultant, Masterplanner and Architect: Adam Khan Architects

Design Team: East Architecture Landscape Urban Design, Haworth Tompkins Architects, Office Sian, Tibbalds Planning & Urban Design, Velocity Transport Planning, Heyne Tillett Steel, Etude, Ritchie + Daffin, Premier Energy, OFR, ALN Acoustic Design, Point 2 Surveyors, Peter Radmall Associates, Daisy Froud, Monatgu Evans, PRD, Michael Grubb Studio

1/2Maximising the opportunity to retain and retrofit existing homes

Tenures distributed across the masterplan

A new green square framed by new and retrofitted buildings

Stitching into the edges, routes and open space to integrate the masterplan within the existing neighbourhood (c)East

A green chain of neighbourhood spaces, communal gardens and tree lined streets create a network of high quality public realm (c)East

Cundy Park is a treasured asset which has been stitched into the masterplan with enhanced play-space

Cundy Park is unlocked through a new safe route and welcoming entrance

Cherished businesses are integrated into the high street strategy (c)East

Arriving in Custom House from the station bridge, to a new lively square

The high street gains three new distinct spaces: station square, a new yard and a ‘village green'. Formed through phased development and retention of existing businesses (c)East

Buildings as characters

Character, height, form and use carefully varied across the site

Varied forms and heights to create places of sun and places of shelter

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